About Us

Erica Cerulo and Claire Mazur are retail and storytelling innovators with a knack for spotting “the next big thing” when it’s still a small thing. They founded the beloved e-commerce site Of a Kind in 2010, launched a national partnership with Target in 2014, and sold their company to Bed Bath & Beyond in 2015. They continued to grow Of a Kind—while supporting BB&B’s content, millennial marketing, and product-differentiation ambitions—until 2019. That year, Random House published their book Work Wife: The Power of Female Friendship to Drive Successful Businesses, which has been optioned for film and television. Now, they partner with brands they love on retail strategy and fresh, authentic content initiatives—from podcasts to newsletters to social campaigns. In addition to their work with companies like Alex Mill, buybuy BABY, ByHeart, Jenni Kayne, Publicide, and The Six Bells, they foster a diehard audience for their popular A Thing or Two newsletter and podcast.